![]() What was great about the startup process is that they really took the time to understand everything that we needed, and helped us predict and intercept any potential bottlenecks or challenges. Working closely together, WebSell’s implementation and development team made sure the CRE integration responded to every challenge that Craft Beer Cellar currently faced.įrom the initial implementation and guided set up through to their first online order, WebSell ensured that Craft Beer Cellar could operate as an omnichannel retailer when the new online store was launched. Today, WebSell supports more CRE retailers than any other platform and has become the leading platform for CRE retailers that want the deepest and smoothest connection between brick-and-mortar and webstore. WebSell jointly developed the e-commerce integration for CRE with pcAmerica 10 years ago, and have remained the only truly integrated solution on the market. WebSell’s integration with CRE was exactly what they needed. Patrick Howe, Manager at Craft Beer Cellar Crafting successĬraft Beer Cellar needed an integration with its Cash Register Express POS which could track sales from each store location back to site, so customers were always aware of what was in stock and where. When an exciting, highly-demanded product arrives, our customers can order it while sitting at their desk, rather than frantically rushing over after work. That’s when they found WebSell.Ī common trope of this industry is FOMO fear of missing out. ![]() As a franchise, CBC has multiple locations across the country that all need to draw from a central database.Ī responsive store, with up-to-date stock data was crucial to their marketing and sales efforts, as when a new product launches there is a high level of demand among their customer base.Īnother challenge for WebSell was to synchronize POS systems from franchises across a number of locations to each online store for that specific region.Ĭraft Beer Cellar were searching for the best integration partner for pcAmerica’s Cash Register Express. With exploration and discovery being two major driving factors in the craft beer revolution, Craft Beer Cellar wanted a solution which could both champion the products, and ensure data was synchronized across all sales touchpoints. A nationwide craft beer seller with franchises across the country, Craft Beer Cellar place a big emphasis on letting its customers discover their products through an online catalog across a number of different locations. From bottle shops to tap rooms, Craft Beer Cellar have focused on becoming one of the leaders of craft beer retail in the United States.
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